The Entrepreneur's Ultimate Guide To LinkedIn: Dramatically Improve Marketing, Selling and Fundraising on LinkedIn! GUARANTEED ! by Mariett Ramm

Author:Mariett Ramm [Ramm, Mariett]
Language: eng
Format: azw3, epub
Published: 2020-10-01T00:00:00+00:00

Automating the Right Way

Even though LinkedIn warns against using automation tools, I believe that ethical automation is the key to future social selling:

Use LinkedIn automation to connect and network with people who may become your clients, followers, brand evangelists, product, and brand ambassadors. To do this correctly, you have to engage and keep engaging with quality content.

Never spam your audience with automated follow-up messages in the form of a sales pitch. Social selling and LinkedIn automation are not about pitching. Forget that. It is about relationship building.

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